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Jeeves comes to your doorstep
Deccan
Herald (Reality Supplement) - Bangalore, March 19, 2004. Actual
Published Format, (Live) |
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| BY MALA KUMAR |
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| Wouldn’t life be wonderful
if we had someone to pay our bills, clean our garden,
clear the attic, paint it too, get us movie tickets,
give us information about the best doctor/plumber/electrician/carpenter
in the area? Well, certainly there are people to
do all this if you’re prepared to pay for
the services. But one real estate developer has
actually decided to give all this as a privilege
to his clients. The Purva
Privileges Program is created exclusively for
residents and owners across all the properties of
the Group. |
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| “As home builders for over
25 years, we’ve realised that life for a householder
can be so much more convenient if there was someone
to take care of all the little things like painters,
plumbers, home insurance....." points out Mr
Girish Purvankara, Director, Purvankara Projects
Limited. "We wanted to reward our residents,
to offer them excellent services at their doorsteps,
and hence this free membership," he adds. |
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| The programme identifies three kinds
of members — existing owners and residents,
owners of Purvankara apartments but living elsewhere,
and new owners. The company has a tie-up with a
host of service providers like book shops, dance
studios, restaurants, pubs, fitness centres, groceries,
paint companies, furnishers, pharmaceuticals, and
shops that will offer the members a good discount
on their services and purchases. They can also avail
of holiday package offers given by several hotels.
The group aims to add at least 10 new tie-ups each
month. |
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| "There are so many things that
new householders require, and which they think of
only after they move in---name plates, pest control,
home appliance repairers. |
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| Our exclusive concierge services
promises to be a member’s personal shopper,
entertainment guide and errand runner," explains
the developer of such properties as Purva Park that
won an award instituted by the Paris-based International
Federation of Real Estate, Purva Graces, and Purva
Heights. Currently, nine properties are under construction
including Purva Riviera on Airport Road and Purva
Exquisite on Sarjapur Road. |
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| "Our success is mainly because
of the confidence that our apartment owners have
in us. For years, they have been the ones who have
sold our projects to friends and relatives. |
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| With the introduction of the referral
scheme open to all Purva
Privilege Program members, every successful
referral will earn a reward---something like Rs.20,000
for getting a friend to buy a Rs.20 lakh apartment,"
says Girish. |
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| The programme, maintained by
Netcarrots.com, had a soft launch in late 2003,
and the company is in the process of intimating
all its home owners. The programme, seen as the
first formal residents’ privilege programme
comes from a group with an outstanding CRISIL-rating. |
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| Loyalty
Programs :: Relationship
Programs :: Technology |
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