Online Currency, Points, Carrots, MyRewards loyalty program

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India: MyRewards grows to 3 million members
Colloquy.com - September 23, 2005

Indiatimes' dual-currency MyRewards loyalty program has signed up its 3 millionth member. The MyRewards program is essentially a CRM and rewards program that aims to educate members about the services available through Indiatimes, and then reward them with points for using those services.

Members earn rewards for viewing content, checking their e-mail, clicking on advertisements, and many other online activities. MyRewards Points can be redeemed by participating in weekly sweepstakes or for premium content. More point redemption options are planned.

Indiatimes is an online portal with a wide range of information and member services, news, books and web solutions with channels as diverse as IT and spirituality.

The reward currency for paid products and services is called Carrots, provided through NetCarrots Loyalty Services. Members earn Carrots for activities ranging from using the Indiatimes SMS service to buying airline tickets, to subscribing to web site or domain name hosting services.

Carrots can be redeemed through the site's redemption product catalogue, which also provides a number of member-exclusive offers. Carrots can also be used to participate in the weekly sweepstakes, or be redeemed via the member's mobile phone.

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