Riding high on the record-breaking success of the past three quarters, the fourth quarter leads corporate India to two key activities: a) following through on meeting and beating targets; b) gazing into the crystal ball for the next financial year & beyond - a lot of introspection as well some profound planning.

At a recent seminar held in Mumbai, I had the benefit of anchoring a session where the topic of discussion for our panel was ‘Customer Value Proposition’. I used the word benefit because this topic inspired me to focus on our own customer value proposition.

Before I get to that I want to share a quote from Mr. Warren Buffet, the noted investment guru, “Price is what you pay, Value is what you get”. This value is directly proportionate to the quality promised to a customer and inversely proportionate to the price charged. In addition, a hitherto ignored factor is important to consider – customer experience.
In mathematical formulae, we can represent it as;

V = f (Q/P, ) where,

V = Value; Q = Quality; P = Price and = Experience

At NetCarrots, now that our infrastructure is in place across our four offices and financials are secure, the moving target is undoubtedly our value proposition to our clients. We base our value propositions on the following four pillars;

§ Customer Strategy and Loyalty
§ Experiential Media
§ Technology for Customer Program Management
§ Rewards and Recognition for Employees and Channels

Meanwhile, R&D efforts are currently in motion in order to harness the M domain. Various mobile technologies that support superior value propositions are being seriously considered.
The 2008 crystal ball is showing us we’re doing it right! The only thing remaining is your good wishes and welcome suggestions.