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The
weather may be changing, but the happenings at NetCarrots
don’t stop!! This May-June issue of the newsletter updates
you on what’s on and what’s not, what’s
fading and what’s hot in the loyalty space! We have
also started a new section ‘Did you know…’
from this issue. We look forward to your contributions and
feedback!!
-
Editorial Team
NetCarrots Loyalty Services
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| What's
New at NetCarrots |
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Reliance
- World Citizen Club |
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 Reliance
World, of The Reliance Anil Dhirubhai Ambani Group,
one of India’s top three private sector business
houses has chosen NetCarrots to manage their World Citizen
Club (WCC) program launched nation wide for Reliance
World customers.
The WCC enables the customer to earn points on the basket
of services offered by Reliance World which include
broadband surfing, gaming and digital services, e-learning,
e-ticketing, video conferencing and digital electronic
newsgathering. The customer can redeem these points
for a wide range of rewards and special privileges.
There are two tiers of membership in this program, Blue
and Gold with Gold membership access being by invitation
only. Both these tiers offer special privileges to the
members, encouraging them to use the services provided
by Reliance World frequently.
Other services offered by NetCarrots to Reliance World
include member campaigns, program management, end-to-end
reward fulfillment, program operations and logistics.
For more info on WCC program, visit www.relianceworld.in/bz_wcc.htm
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NetCarrots Allegiance-
another step forward!! |
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 We
have added yet another feather in our cap by recently
introducing a first of its kind automated module for
the dealers in the TVS Miles and Smiles customer program.
A Large number of TVS dealers across India are already
benefiting from this module for syncrhonization of data
and customer tracking.
This module is installed locally at the dealerships
and allows the dealers to capture member related transactions.
The unique feature of this application is that all transactions
(enrolment as well as service) can be done in an offline
mode . Dealers without access to regular internet connectivity
find this feature extremely convenient. Besides offering
utility of automatic data update, the module transfers
enrolment and transaction data to a central server with
a click of a button. The data is saved in an encrypted
format allowing for tamper-free data confidentiality.
TVS Motor Company is already seeing positive results
of this deployment in the form of increase in compliance
and data accuracy, while increasing efficiency at the
dealerships.
NetCarrots Loyalty Services manages the entire customer
program, Miles and Smiles, for TVS.
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 Lee
@ Barista
Valentine’s day this year had different messages!! They came
in the form of a campaign by Lee wherein you send an sms to Lee and
get a voucher for their new arrivals. Titled ‘Phoney Love’,
this 15-day campaign was supported by table stickers at 40 Barista
outlets across Delhi, Bangalore and Mumbai.
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 Nokia
@ Barista
Nokia launched its teaser campaign for the new N95 in March where
consumers could solve the Nokia cube placed on the tables while sipping
their coffee. The teaser message was clear-‘It’s not one
thing, it’s many”, hinting at the features of the soon-to-be-launched
Nokia N95. Teaser messages were placed on the Espresso Mail Boards
in 51 outlets across Delhi, Mumbai and Bangalore. |
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From
the desk |
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The 2nd Annual Asia-Pacific Loyalty Marketing Summit |
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The 2nd Annual Asia-Pacific Loyalty Marketing Summit was held in
Jakarta, Indonesia on April 17 & 18, 2007. Hosted by Colloquy
and their Asia-Pacific Network partner, Customer Loyalty Solutions,
the theme of this year’s summit was Building Loyalty Strategies
and Programs that Drive Truly Commercial Performance.
Guest Speakers for the Summit represented Colloquy, Indonesia, Philippines,
New Zealand and India. Praphul Misra CEO, NetCarrots was the only
speaker representing India at the Summit.
Watch this space in the next issue for highlights and Praphul’s
contribution to the Summit!!
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We
are starting a new section from this issue that will contain snippets
of interesting information within the loyalty space. Readers are welcome
to contribute any engaging bits of information about CRM/loyalty they
would like to share.
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Did you Know??? |
"One of the earliest loyalty initiatives was by the legendary
baking brand Betty Crocker. In 1929, Betty Crocker issued coupons
to customers that could be redeemed for items like free flatware.
This was followed by the Betty Crocker points program wherein
customers could redeem their accumulated points for products
chosen from a reward catalogue. Loyalty programs in the 20’s
seem to have been a ‘cake’ walk!!"
“We polled our employees for their early memories of a
loyalty program in India. Ramon Bonus Stamps from the early
70’s topped the survey. Relying on the employee's childhood
memories, Ramon Bonus Stamps were issued by grocery retailers.
To begin an 'account' , a customer required a passbook and for
Re. 1* purchases of select items, the retailer would hand out
little orange/pink colored stamps, (much like the present day
revenue stamps), with a face value of 11/4 paise!! Customers
would dutifully stick these stamps on the passbook, each page
adding up to Re.1 worth of credit (80 Ramon Bonus Stamps). Once
the passbook was full, one could redeem it for prizes…”
Any further information on this program would be welcome for
our readers and us alike!"
*Re 1 in the 70s could get a lot of goods!!
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"Royal Caribbean International has introduced a loyalty
program for its young cruisers. Probably the 1st of its kind,
the Crown & Anchor Society Youth Program offers membership
to its cruisers below 18years of age who will get special benefits
each time they sail with the cruise line. Customer retention
surely knows no age!!"
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| NetCarrots
Loyalty Services |
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Head
Office - Delhi
E-19, Hauz Khas, 1st Floor
New Delhi - 110 016, India
T: +91 11 4161 5472
F: +91 11 4161 5474 |
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Branch
Office - Bangalore
"Legacy", 6 Convent Road
2nd Floor, Richmond Town
Bangalore - 5600 025, India
T: +91 80 4123 6787
F: +91 80 4123 6787 |
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Branch
Office - Mumbai
Times Internet Ltd.
TImes of India Building
Dr. Dadabhoy Naoroji Road
Mumbai - 400 001, India
T: +91 093236 95826 |
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DISCLAIMER |
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Lee
@ Barista
Nokia
@ Barista