The NetCarroteer

July - August, 2007
Volume 7

www.netcarrots.net
 

In this issue...
What's New at NetCarrots
- Tanishq Loyalty Program - Anuttara
- Al Tayer Group- Amber
- Canon - Canon Edge
Experiences
- Planet M ‘Rocked’ the past couple of months!!
Did you know???
- Snippets
 
Quick links...
Business Enquiry Form
Our Offices
Events Sponsorships

 

Dear NetCarroteer,

With so much happening at NetCarrots, it is kind of difficult to sit still! There have been many developments and this issue takes you through all that’s new at NetCarrots and more. We are pleased to share that the recently introduced ‘Did you Know’ section was welcomed with an overwhelming response.

We would love to hear from you… your feedback and suggestions are valuable to us.

- Editorial Team
NetCarrots Loyalty Services

 
 What's New at NetCarrots
Tanishq Loyalty Program - Anuttara

Tanishq, the jewelry business group of Titan Industries Ltd, promoted by the Tata Group, is one of the leading jewelry brands in India. Over the last ten years, Tanishq has become a successful name in jewelry by blending fashion & style, traditionally.

We are proud to announce that Tanishq has engaged NetCarrots to deploy its technology solution to manage their loyalty program, Anuttara, implemented across all their stores in India. This software, used by the staff at Tanishq outlets or ‘boutiques’, enables data capture and analytics to keep a track of the customer interactions. NetCarrots is successfully running this program with its Allegiance loyalty solution.

Al Tayer

NetCarrots takes a proud step forward in the Gulf market by enabling the deployment of Amber, the multi-tier loyalty program for Al Tayer Group.

Al Tayer Group, headquartered in the UAE, is synonymous with retail of some of the world’s most renowned brands covering industries like Automobile, Fashion, Jewelry, Perfume & Cosmetics, Publishing as well as Business & Service industries.

Amber has 3 levels of membership-Classic, Select and Plus-designed to reward customers by offering them a common platform to earn and redeem their points across 16 brands that include Giorgio Armani, Harvey Nichols, Boucheron, Gucci, D&G and Bvlgari, to name a few.

NetCarrots ' Allegiance loyalty solution provides one back-end infrastructure to run these 'coalition' loyalty programs for multiple brands across 9 GCC markets .The loyalty solution provides back office, customer profiling engine, call center back-end process as well as a reporting module to ensure the successful running of the loyalty program.

Read more about the Amber program in Wisemarketer & Colloquy (Log in required)
  

Canon

Canon, famous globally for its high quality digital imaging products like photocopiers, printers, digital cameras and multi-media projectors, has launched Canon Edge, a relationship program for its Canon Digital SLR customers across India.

Targeted at customers who purchase the Canon digital SLR camera, Canon Edge creates additional touch-points for communication with its exclusive customers by offering a bouquet of privileges and benefits.Besides discounts on photography-related services and a free training session on digital photography, the benefits also include a free return air ticket across varied destination choices.

NetCarrots has conceptualized the entire Canon Edge program and is successfully handling logistics, member management and customer profiles in the program.

For more information, log on to canon.co.in
  

Planet M ‘Rocked’ the past couple of months!!


“The Gods of Rock are here"…. and NetCarrots was party to it!! As part of its marketing initiative, the History Channel launched an awareness campaign in May for its new televised series on fusion of history and music called ”History Rocks”. NetCarrots catalyzed the channel’s partnership with Planet M that was supported by branded Gondola POPs and carry bags. The program ran in 20 Planet M outlets across Delhi, Mumbai, Bangalore and Kolkata.

Bru Cold coffee on the ‘Rocks’! That’s what Planet M outlets offered over the weekends during the month of June till the 1st week of July, courtesy NetCarrots. Sampling of Bru Cold coffee was carried out at 20 Planet M stores across Mumbai, Bangalore, Delhi, Hyderabad, Chennai and Kolkata where sachets of the powdered beverage were distributed to customers.
 
Did you know??
Snippets


"Our new section took many people down memory lane with the Ramon Bonus stamps feature in our last issue. An interesting response was from Ms. Uttara Parikh, arguably the architect of Air India's Frequent Flyer Program-Flying Returns, fondly remembered the days when the scheme was introduced by her husband, Chief Executive of the Bonus Stamps Scheme, and even shared with us how she was able to redeem her stamps for an electrical product!

Watch this space for a feature on the Ramon Bonus Stamps scheme as our correspondent digs deeper into what was possibly one of India's 1st loyalty programs!!!

Read on for more unusual features….
  
The image displayed here is based on description of sources.

Here’s rewarding loyalty with a difference! RMIT’s School of Computer Science & Information Technology, Melbourne, Australia offers a loyalty benefit program to its alumni. The former students who enroll in this initiative get a fee reduction for the post graduation courses at RMIT. This initiative has been introduced keeping in mind the increasing demands of companies for postgraduate qualifications that are a considerably expensive proposition in Australia. This seems to be quite a ‘learning’ experience.

  

Invisible buddies-What could that possibly mean? That was the loyalty concept adopted by a Four Seasons resort in Maldives that ran an invisible guest service program called the ‘Buddy Program.’ Guests were allocated a secret Buddy who catered to their needs and comforts. The Buddies were briefed about guest preferences in advance with the help of humanized information instead of relying on a database. Each guest complaint was reported to the staff that would focus on rectification. Now, that’s one ‘buddy’ we wouldn’t mind taking on all our holidays!

  
NetCarrots Loyalty Services        
Head Office - Delhi
E-19, Hauz Khas, 1st Floor
New Delhi - 110 016, India
T: +91 11 4161 5472
F: +91 11 4161 5474		 Branch Office - Bangalore
"Legacy", 6 Convent Road
2nd Floor, Richmond Town
Bangalore - 5600 025, India
T: +91 80 4123 6787
F: +91 80 4123 6787		 Branch Office - Mumbai
Times Internet Ltd.
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