NetCarroteer Nov Dec 2006 - NetCarrots Loyalty Services

A lot has happened at NetCarrots since the last issue of The NetCarroteer. Get geared up this festive season and read all about it in this bi-monthly issue. Wish you a Merry Christmas and a Happy New Year and all the best wishes for 2007!!

- Editorial Team
NetCarrots Loyalty Services

p.s. - Your feedback is extremely valuable to us, so please feel free to write in.

What's New at NetCarrots

Royal Orchid 'Smiles'

The Royal Orchid Group of Hotels, previously known as the Baljee Group of Hotels is one of the largest hospitality groups in South India and is a popular choice of the corporate traveler. The Royal Orchid Group of Hotels has signed up with NetCarrots to develop and manage their Bookers Program.

Royal Orchid Smiles is targeted at the Bookers - the executive secretaries/helpdesk staff of the corporates - who influence the choice of hotels and book rooms. This point-based loyalty program rewards the Bookers with various activities and gifts for driving their preference towards Royal Orchid Hotels for room reservations.

Jet Club

Find the Jet flights full these days? The reason could well be the Jet Club program that is aimed at the frontline staff of travel agencies who play a vital role in the choice of airlines for the customer. In addition to the deals and discounts offered, the Jet Club members can also earn points for booking passengers. Members can manage the program benefits through a user-friendly micro site as part of their 9wagents.com portal.

NetCarrots Loyalty Service manages Jet Club across thousands of travel agents nation-wide with services that include member campaigns, program management, end-to-end reward fulfillment, program operations and logistics.

International Alliance

NetCarrots continues its international partnerships by supporting another international loyalty company of repute, namely Solterbeck of Australia, a leading practitioner that helps companies design and implement their Incentive, Recognition and Reward programs. NetCarrots has helped to develop the program and is managing Solterbeck’s enterprise in India.

Besides providing strategic advice and outsourcing management, associated materials and on-demand system software, Solterbeck also inspires employees and channel partners to maximize their performance. Their clients are spread over diverse industry segments and their wide range of redemption options include products like perfumes, electronics, home appliances, cell phones, office equipment and jewelry.

NetCarrots is proud to showcase the recent deals that it catalyzed! Following are some of
the brand partnerships catalyzed by NetCarrots.

Kodak - Kingfisher

”Good times just got 10 X bigger”… Kingfisher Airlines, in association with Kodak, ensured just that! On checking into King Club, you could participate in the contest and check out with a 10X optical zoom Kodak digital camera. For the King Club members who had already checked in, you could walk away with your very own Kodak EasyShare V610 model!

Barista - Sugar Free

If you thought sugar free products were only for the diabetic, visit Barista for a change of mind. Sugar Free, in a tie-up with Barista, offers Sugarfree Natura, a health product, in over 40 Barista outlets. Aimed at the health conscious, Sugar free Natura is not just a product for diabetic patients, but a lifestyle product for all the health freaks out there!!

Nokia 3250 - Planet M

Let the Muzik Play-with Nokia 3250 at Planet M! On buying goods worth Rs.500 at Planet M, you could experience the 'music phone'. There was also a contest, which declared 12 winners who walked away with cool prizes, which included the Nokia 3250, the Nokia color and the Nokia black and white mobile phones.

Indian Airlines - Haier

With August & September being a lean season for airlines, NetCarrots Experiences catalyzed that partnership between Indian Airlines and Haier to drive incremental sales. Passengers flying Indian during this period could participate in the 'Fly Indian, Get Haier' contest and win a variety of Haier products as prizes, which were on display at airports around the country.

Updates on our loyalty programs

TVS Motors Co. Ltd.

TVS crosses 2,00,000 members! The Miles and Smiles program, designed and developed by NetCarrots, plans to fast track its memberships by activating the number of its dealers.

NetCarrots Loyalty Services manages the entire customer program for TVS including the creation and dispatch of Muskaan (the program quarterly newsletter) to all the 'Miles and Smiles' members. The newsletter carries exciting articles about the program and this festive issue of Muskaan also announced the 'Frame Your Smile' Contest created exclusively for members.

World Wide Fund for Nature, India

NetCarrots has a new and improved version managing the membership of the World Wide Fund for Nature donor program. In addition to subscription of their newsletter Panda and regular online features, this program offers monthly movie screenings at the WWF office on Lodhi Road and attractive merchandise for members renewing on upgrade.

From the desk

NCLS acquires Microsoft Certification

NetCarrots adds another feather to its cap by acquiring the coveted Microsoft Certification, an important credential that validates the company’s experience and skills in today’s competitive business environment.

Microsoft certified companies represent high levels of technical competence and hands-on skills. Earning a Microsoft Certification acknowledges the company’s expertise in working with Microsoft products and technologies and successfully implementing Microsoft business solutions for the organization or client.

CEO's Article on Loyalty

Want to know how loyalty and database marketing will empower the Indian economy?

Log on to colloquy.com and read the article by Praphul Misra, CEO NetCarrots and the Indian correspondent of Colloquy in Volume 14, Issue 2 of the weekly.

Achievement Awards Loyalty Summit

The 2nd Annual Achievement Awards Loyalty Summit was held in August 2006 in Johannesburg, South Africa. The CEOs of leading loyalty marketing companies in India, Malaysia, China, and Brazil shared their experiences and insights on building brand loyalty in emerging markets. This conference underlined the fact that adherence to key global loyalty principles notwithstanding, unique solutions are required for unique markets. The guest speakers included Deon Olivier, Henry Winter, Nyang Koon Seng, Roberto Chade & Praphul Misra.

NetCarrots CEO Praphul Misra, a loyalty marketing veteran, exposed the five most persistent loyalty myths that linger in the minds of clients in India (and surely other emerging market). He showed how customers interact in many ways with a company - not just through marketing efforts - and all of these ways present opportunities to give them value from a loyalty programme.

For more details logon to
https://www.colloquy.com/cont_conference.asp?ix=59221 (Login required)
http://www.thewisemarketer.com/news/index.asp (Login not required)

NetCarrots Loyalty Services
Head Office - Delhi E-19, Hauz Khas, 1st Floor New Delhi - 110 016, India T: +91 11 4161 5472 F: +91 11 4161 5474		Branch Office - Bangalore "Legacy", 6 Convent Road 2nd Floor, Richmond Town Bangalore - 5600 025, India T: +91 80 4123 6787 F: +91 80 4123 6787		Branch Office - Mumbai Times Internet Ltd. TImes of India Building Dr. Dadabhoy Naoroji Road Mumbai - 400 001, India T: +91 093236 95826

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