The Muthoot Pappachan Group is one of the largest financial companies in Kerala and has interests in diverse fields: Finance (Gold Loans and Debentures), Insurance, Shares, Hospitality, Automobiles and Theatre. They are present in the states of Kerala, Tamil Nadu, Karnataka and Maharashtra.

Netcarrots succesfully launched the Muthoot Pappachan Advantage Program (MPAP) on the auspicious day of Onam in Cochin and Trivandrum. MPAP is a loyalty program conceptualised, developed and implemented by Netcarrots. It is the first of its kind program in its segment and has the distinction of being a Coalition loyalty program in its truest sense. The program encompasses all the 8 divisions of the group and enables a member to earn and redeem points seamlessly, across divisions.

MPAP is running on our Allegiance Hospitality platform which was customised and implemented in record time for the program. The technology connects and synchronizes the data at all the branches of the Muthoot group to a central server with a click of a button.

The program is to be rolled out at more than 300 branches across 3 states.
    

The dual-currency 'MyRewards' loyalty programme of the Indian online information publisher Indiatimes has signed up its 3 millionth member, with members being rewarded using the publisher's full range of online services.

Indiatimes is the flagship brand of Times Internet Ltd, the digital venture of the Indian media house Bennett Coleman and Co.. An online portal with a wide range of information and member services (from news to books to web solutions), and channels as diverse as IT and spirituality, the Indiatimes web site aims to nurture long-lasting relationships with Indian e-consumers.

Free service rewards

The MyRewards programme is essentially a CRM and rewards programme that aims to educate members about the services available through Indiatimes, and then reward them with points for using those services. Members can earn rewards for viewing content, checking their e-mail, clicking on advertisements, and many other online activities.

For their full participation, members are rewarded with MyRewards Points (for non-paid services) which can be redeemed by participating in weekly sweepstakes or for premium content. More point redemption options are promised soon.

Paid service rewards

The reward currency for paid products and services is called Carrots (provided through NetCarrots Loyalty Services). Members earn carrots for activities ranging from using the Indiatimes SMS service to buying airline tickets, to subscribing to web site or domain name hosting services.

Carrots can be redeemed through the site's redemption product catalogue, which also provides a number of member-exclusive offers. Carrots can also be used to participate in the weekly sweepstakes, or be redeemed via the member's mobile phone (by text message).

Popularity

More than 3 million consumers have already been enrolled in the programme and it is already becoming a key differentiator for Indiatimes against growing competition. According to Indiatimes, the programme is also playing an important role in customer acquisition.

Indiatimes is using the services of NetCarrots Loyalty Services to deploy and manage the complete loyalty system, which was developed by NetCarrots through its consulting division. The programme took some 16 months to design, build, and implement.

For additional information:
- Visit Indiatimes at http://www.indiatimes.com
- Visit MyRewards at http://myrewards.indiatimes.com
- Visit NetCarrots at http://www.netcarrots.net