| |
 |
  |
 |
 |
 |
Netcarrots and Ansal Plaza bring another world-class experience
to shoppers
New Delhi, March 21, 2002 |
 |
| A multi-brand loyalty program |
|
| A world-class experience just got
better! Ansal Plaza, India's leading Shopping Mall,
today announced the launch of Ansal Plaza Privileges.
A first-of-its-kind loyalty program in India, it
aims at providing a wide range of long-term benefits
to the loyal patrons of Ansal Plaza. |
|
| The program has been conceived and
designed by NetCarrots Loyalty Services, India's
first specialty loyalty solutions company and the
leader in enterprise customer relationship management
solutions. |
|
| Ansal Plaza Privileges program has
many firsts to its credit. For the first time in
India, 13 leading brands at Ansal Plaza from different
segments - shopping, food and entertainment - have
come together to offer a range of privileges to
their customers. More brands would join the program
soon. This means program members have a choice not
only in the outlets from where they could earn points
but also where they could redeem them. Privilege
Points accumulated with every purchase can be redeemed
for Privilege cheques which will be as good as cash
when purchasing merchandise at any of the participating
outlets. To add more excitement to the experience,
program members will also get the opportunity
to participate in a monthly lucky draw where
Bajaj Auto is offering its latest Pulsar motorcycle
as the bumper prize. 'And finally', the program
also offers program members the privilege of personalized
invitation to special Ansal Plaza events. What
is more exciting is that all of these come for an
annual membership fee of just Rs 249. The program
has been sponsored by Touchtel. |
|
| "It has always been our endeavor
to bring a world-class experience to our customers.
The Ansal
Plaza Privileges will fulfill the promise to
continuously upgrade our offering to customers and
outlets at the Ansal Plaza," says Deepak Khanna,
CEO, Ansal
Properties & Industries Ltd., the promoter of
Ansal Plaza. "Even though a few retailers have been
running some form of loyalty program, this is the
first time they will be participating in an organized,
professionally managed, large format, rewards
program," adds Praphul Misra, CEO, Netcarrots
Loyalty Services. |
|
| Ansal
Plaza Privileges program will keep bringing
new offers to shoppers by not only offering new
innovative schemes but by also bringing more brands
under it. |
|
| About NetCarrots
Loyalty Services |
|
| NetCarrots Loyalty Services (NCLS)
is the leader in Enterprise Customer Relationship
Management Solutions and enables businesses to build
profitable relationships with their audiences -
customers, channel partners and employees. NCLS
provides a complete range of services from analysis,
design and development to deployment and fulfillment
thereby delivering significant improvements in the
bottom-line of its clients. The company currently
offers four solutions. These are Network
Loyalty Program (Netcarrots.com), Employee
Incentives, Rewards & Recognition Solution (WIN),
Private Label CRM
Solutions (Allegiance) and Channel Partner Performance
Solutions (Partner Advantage). The company has worked
with category leaders such as Ansal
Plaza, Indiatimes,
Planet M, Domino's, NetVarsity, LG Electronics,
Samsung, and Electrolux. |
|
| About Ansal Plaza |
|
| Situated in the heart of South Delhi
at HUDCO Place Integrated Urban Complex, Ansal
Plaza offers a varied shopping experience in
an aesthetic setting. It is a premium arcade where
one can find the biggest names in fashion, jewelry,
electronics, music and restaurants among others
from the world over. The shopping mall confirms
to global standards and is designed to give an international
shopping experience to its valued clientele. Ansal
Plaza is also an intelligent piece of architectural
effort, with its low-rise building built around
an amphitheatre with a centre stage. The amphitheatre
is used for organizing various cultural functions
like fashion shows, live band performance, performing
arts, etc. |
|
|
|
|
