| |
 |
  |
 |
 |
 |
Café Coffee Day launches Café Citizens Program
Bangalore, July 1, 2002 |
 |
| Customer
loyalty program to reward customers |
|
| India's largest Speciality Coffee
Chain, Café Coffee Day announces the launch
of the its customer
loyalty program in all its cafes across the
country. "Café Citizens Program" is
a loyalty program launched in association with NetCarrots
Loyalty Services to reward regular customers of
Café Coffee Day. Café Coffee Day is
the first café and QSR chain in India to introduce
a Customer loyalty program. |
|
| Speaking on the launch of the "Café
Citizens Program", Naresh Malhotra, Director, Café
Coffee Day said, " We have found that our Cafes
have become a favourite hang-out place for youngsters.
We wanted to acknowledge and reward their loyalty
to Café Coffee Day by giving them a unique
loyalty programme which provides instant
benefits as well as long-term surprises." |
|
| Starting from July 1, 2002, any
customer who bills a minimum of Rs. 100 on a single
bill is automatically
eligible for membership to the "Café Citizens
Program". However, if a customer has billed
less than Rs 100, he/she can pay Rs. 25, irrespective
of the bill amount and avail membership to the "Café
Citizens Program". |
|
| The Café Citizens Card
entitles members to a 10% discount on all food
and beverage bills for one year from the month of
membership. Through the "Café Citizens Program",
members will also receive surprise gifts from Indiatimes
shopping when they reach total billing amounts (across
Café Coffee Days outlets) of Rs. 2,000 (1st
milestone), Rs. 5,000 (2nd milestone) and Rs 10,000
(3rd milestone) respectively. Members can track
their total billing spend at any Café Coffee
Day outlet across the country. The Program also
entitles members to get special offers and invitations
from Café Coffee Day. |
|
| About NetCarrots
Loyalty Services (www.netcarrots.com) |
|
| NetCarrots Loyalty Services is the
only company in India specializing in the field
of Corporate Loyalty Solutions. Since its
inception in October 2000, the company has been
running a Group Loyalty Program through their
website - NetCarrots.com for brands such as Dominos,
Maruti Udyog, LG Electronics, Samsung and Electrolux
and for brands like Ansal Plaza on the ground. The
company is funded by a set of strategic investors,
from the media, offline and online worlds, including
the Times of India Group of Publications. NetCarrots
specialises in four main areas - Private Label
Loyalty Program, Group Loyalty Program,
Employee Loyalty Program and Partner Loyalty
Program. |
|
| About Café
Coffee Day (www.cafecoffeeday.com) |
|
| Café Coffee Day, the premier
coffee chain in the country is part of India's largest
coffee conglomerate Amalgamated Bean Coffee Trading
Company Limited. (ABCTCL), a Rs. 200 crore ISO 9002
certified company. ABCTCL's most unique aspect is
that it grows the coffee it serves in its cafés.
It also invests in coffee research and contributes
15% to India's total coffee exports. The group is
poised to operate 200 café's, 400 coffee
retail stores and 3000 coffee vending machines and
post a turnover of Rs. 650 crores by March 2004. |
|
|
|
|
