NetCarrots Loyalty Services - India: new Tata credit card, first multi-brand card

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India: new Tata credit card, first multi-brand card
Colloquy.com - February 17, 2006. (Live)

The new Tata Credit Card offers cardholders the opportunity to earn and redeem loyalty points across 18 brand categories through one unit. The card, unveiled in association with the State Bank of India (SBI) card and MasterCard, will be made available in six cities: Delhi, Mumbai, Kolkata, Bangalore, Hyderabad and Jamshedpur.

The Tata privilege program is a partnership of leading brands across popular categories including airlines, books and publications, departmental stores, durable goods, fuel, groceries, hospitality, insurance, jewelry and telecom.

"Along with our program partners, the Tata credit card will truly offer varied and unlimited benefits to customers by giving them more choice, increased convenience and higher value," said group managing director Kishor Chaukar.

The card has three tiers: Privilege, Premier and Leaders and will offer instant rewards. Other features include: global acceptance, free insurance of up to Rs. 3 million, and zero percent balance transfer charges for up to 75 days.

The company has a target of two million customers in the next five years with SBI Cards handling the entire administrative aspect of the new card including back-end operations, call center facility and application processing.

Source: newkerala.com

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