 |
| Case studies with creative showcase |
|
 Airtel
@ Planet M
Music on demand... |
|
 |
| Platform |
: |
Planet M |
| Client |
: |
Airtel |
| Campaign |
: |
Music on demand. |
| Activity |
: |
Airtel's Music on demand
promoted across 61 of Planet
M stores. |
| Collaterals |
: |
Translites, Charging station,
Co branded Shelf talkers, Planet
M's Listening Post. |
| Duration |
: |
Nov 2007 till Date |
|
 |
 |
|
|
|
Sugar
Free @ Barista
Freedom from Calories |
| |
| Platform |
: |
Barista |
| Client |
: |
Sugar Free |
| Activity |
: |
A series of promotional, cross-promotional
and launches across 80 outlets
|
| Collaterals |
: |
Menu board branding, sampling
sachets, co branded beverages,
take away menus, standees etc
|
| Duration |
: |
1 year |
|
|
 |
|
|
|
Nokia
@ Planet M
Everything has come together...
|
|
| |
| Platform |
: |
Planet M |
| Client |
: |
Nokia |
| Campaign |
: |
"Everything has come together"
|
| Activity |
: |
Promotion of Nokia N95 &
N81 music phone at Planet M |
| Collaterals |
: |
Kiosks (Bioscope), shelf strips,
pop-ups. |
| Duration |
: |
1 months |
|
|
 |
|
|
|
Haier
@ Indian
Fly Indian, get Haier |
|
| |
| Platform |
: |
Indian |
| Client |
: |
Haier |
| Campaign |
: |
Fly Indian, get Haier |
| Activity |
: |
Monsoon promotion for Indian
passengers with Haier products |
| Collaterals |
: |
Product displays at 6 metro
airports, advertorials in in-flight
magazine & advertisements in others |
| Duration |
: |
2 months |
|
|
 |
|
|
|
HP
@ Planet M
A mobile media companion |
|
| |
| Platform |
: |
Planet M |
| Client |
: |
HP-IPaq |
| Campaign |
: |
Promotion of HP's Ipaq rx4000
- a mobile media companion |
| Activity |
: |
Demos for customers to enjoy
first-hand experience with the
advanced technology across Delhi
& Mumbai |
| Collaterals |
: |
Experiential kiosks, Danglers |
| Duration |
: |
15 days |
|
|
 |
|
|
|
Nokia
N95 @ Barista
It's not one thing, it's many |
|
| |
| Platform |
: |
Barista |
| Client |
: |
Nokia |
| Campaign |
: |
It's not one thing, it's many |
| Activity |
: |
Teaser campaign and launch of
Nokia N95 over 50 outlets |
| Collaterals |
: |
Nokia Cubes placed on tables,
Espresso mail board stickers,
Standees |
| Duration |
: |
15 days |
|
|
 |
|
|
|
Himalaya
@ Cafe Coffee Day
Himalaya Honey |
|
| |
| Platform |
: |
Cafe Coffee Day |
| Client |
: |
Himalaya |
| Campaign |
: |
Himalaya Honey |
| Activity |
: |
Launch of Himalaya Honey at
CCD outlets across top 8 cities |
| Collaterals |
: |
Co-branded beverages, menu cards,
tent cards, coasters, product
displays etc. |
| Duration |
: |
3 months |
|
|
 |
|
|
|
Microsoft
@ Music World
Windows at Music Store |
|
| |
| Platform |
: |
Music World |
| Client |
: |
Microsoft home entertainment
division |
| Activity |
: |
Retailing from 15 nos. flagship
stores |
| Collaterals |
: |
Kiosk |
| Duration |
: |
3 months |
|
|
 |
|
|
|
Canon
@ Kingfisher Airlines
Good times just got bigger |
|
| |
| Platform |
: |
Kingfisher Airlines |
| Client |
: |
Canon |
| Campaign |
: |
Good times just got bigger |
| Activity |
: |
An exclusive campaign for King
Club members that entailed a contest
with a Canon camcorder as the
prize |
| Collaterals |
: |
Advertisements in 'In flight
magazines', stickers, posters |
| Duration |
: |
1 month |
|
|
 |
|
|
|
